In collaboration with Jayesh Malani, we brought to life a stop motion lyric video for India's leading singer song writer Prateek Kuhad.

We created a stop motion lyric music video and tried to explore various aspects of typography. The challenge here was to strike a right balance between narratives that the artist’s audience wants and what we wanted as creatives. I played around with paper, vintage objects, inanimate objects, flowers and origami. I also had to develop scripts and setup the whole camera rig in my apartment. This project was a huge learning curve for me as it was my first attempt at both directing and creating a stop motion video. We captured more than 2000+ pictures which eventually became the music video. With over 350K views in less than a year, it stands as one of Prateek Kuhad’s most successful lyric videos. Prateek Kuhad was also listed on Barack Obama’s list of artist

to listen in 2019.