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Homegrown Street Festival:
Homegrown Street Festival is India’s first sneaker and street culture festival. It is a definitive new sneaker and street culture lifestyle festival that’s bringing together the best of local and international sneaker culture, hip-hop lifestyle, skateboarding, music, food and creativity and innovation. 7 warehouses of India's thriving street and sneaker culture. Think a no-holds barred display of sneaker culture, homegrown streetwear label showcases, fashion shows in alleyways, custom painted skate ramps, cutting-edge brand labs, live art and installations, rapper hunt contests, breakdance battles, film and documentary screenings, the best musical talent (local and international) puppeteering exclusive after-parties and the fashion-forward faces of the future. HG Street is a full-blown celebration of every Indian sub-culture that’s dared to keep things fresh.
Agency - Homegrown Media
Client - Nike, Adidas, Puma, DC, Reebok, Absolut, Jameson and more.
Team : Karan Kumar (Design Lead, Art Director)
Stuti Purohit (Design Intern)
Sachi Mavinkurve (Design Intern)
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